Why Targeting is Important When Designing Display Advertising on Google Ads

Designing Display Advertising on Google Ads

I’ve been working in online business for over 15 years, and let me tell you, things have changed a lot.

Back then, organic reach was enough—you’d optimize for search engines, post regularly, and people would find you. But now?

If you’re not using paid ads, you’re missing out.

I was hesitant at first too. I thought, Why pay for something I can do myself?

But as competition grew and algorithms shifted, I realized that to get noticed, paid ads weren’t just optional—they were necessary.

One time, I worked with a boutique owner struggling to bring in customers. Her products were fantastic, but no one was finding her store.

We launched Google Display Ads targeting people in her area interested in fashion. Within weeks, traffic and sales spiked.

That’s when it hit me—paid ads aren’t about spending more; they’re about reaching the right people.

Here’s what makes them so valuable:

1. They connect you with your ideal audience. Ads target people already searching for what you offer.
2. They’re quick and measurable. Unlike organic methods, you’ll see what works almost immediately.
3. They level the playing field. Even small businesses can compete with big brands using creative storytelling.
4. They’re budget-friendly. You control the spend—start small and grow as you see results.
5. They let you tell your story. It’s not just about selling; it’s about making a connection.

If you’re a small business owner wondering if paid ads are worth it, the answer is yes.

They’re your way to stay competitive, reach your audience, and grow in 2025. Trust me, they’re worth every penny.

Social Media Marketing Course: Display Ad Overview

Display ads are a part of the Google Display Network, and this form of digital marketing allows your brand to reach millions of potential customers while they are online.

This network continues to grow and can reach up to ninety percent of users on the internet – that’s a pretty significant number.

A Display Ad on Google quickly catches users’ attention online and is very effective in generating more traffic to your website.

However, despite the many bonuses of using Display Ads on Google, your ad must cut through all the constant clutter and noise on the web.

Always remember that digital advertising is not only about the number of people you ‘reach,’ which is useless unless there is engagement and, ultimately, click-throughs to your website.

However, the great design and visually pleasing imagery go a long way to generating those all-important clicks.

Is Google Display Ads a suitable space for my digital advertising?

Targeting the right people at the right time is essential when advertising on Google Ads.

Most online advertisers are turning to Display Ads more and more.

The added benefit of being able to target your potential audience is a massive bonus.

With carefully selected keywords, the returns on using this form of advertising will more often than not yield surprising results.

With a Display Ad, you can target people looking for a similar product but have not come across your product yet and target people who have clicked through to your website but left without taking any action.

They say a picture says a thousand words, and when it comes to digital marketing, it is no different.

Display Ads are there to have a visible effect on the viewer through images or video.

So, to get the most out of using this modern communication and advertising tool, creativity is vital.

Your Display Ad has to be visually eye-catching, whether your Display Ad is image-based or a short video.

Taking Social Media Marketing Course, you will learn that many design templates and tools are available to help you showcase your brand through Display Ads on Google.

This will help get you started and to get noticed when promoting your brand on digital marketing channels.

Here are a few tips for designing an eye-catching Display Ad

• A catchy headline – A Display Ad headline has to be appealing, stand out, and be easy to read. Taking a social media marketing course may teach you how a well-written headline can make all the difference in getting the user to want to learn more about your product.
• Stand out – Many Display Ads are often overlooked, so to avoid this, get creative and even cheeky with your Display Ad.
• Get to the point – This is precious limited space with Display Ads and limited time, as users tend to move very quickly onto the next Ad they come across.
• Get to the point with any text and ensure your ad is as uncluttered as possible.
• Choose your size – Multiple formats for your Display Ad depends on your budget, but creating various ad sizes is always a good idea.
• Not only does this approach add to your ad’s visibility, therefore increases your click-through rate.
• Call to action – Never leave your Display Ad without a clear and concise call to action.