How to Sell Event Virtually
Many events have had to make the transition to a virtual platform, and while this can present some new challenges, it can also provide a number of new opportunities, as well.
If you have been considering how you want to market your event in this day and age, then you might need to be willing to adopt some new methods in order to ensure that you get the attendance that you want.
Here are some tips on how to sell your event when you have chosen to make it virtual.
Plan ahead
Your marketing plan should include information for several months before your event goes live.
You should have a clear idea of what you are going to be focusing your budget on and where you expect to see the most sales come from.
One of the great things about hosting an event online is that you will have an easier time finding that perfect audience since you can choose to direct advertising to those targeted prospects.
Know which social media platforms are best
With so many social media platforms available, knowing which one or two could be right for you for the type of event you have can make or break your event.
This is why it is so important to check out which platform your audience is on and where it would be best to promote.
The audience on Instagram is going to be much different than the one on Twitter, so you should keep that in mind when thinking about your ad budget.
Once you have found the right platform for you, it all be much easier for you to get those sales.
Provide a quality sales page
Ideally, you want a sales page that will immediately grab the attention of those looking to attend your event.
This means including certain elements that make it easy for them to sign up like a WordPress event registration plugin.
Not only does this make the entire checkout process easy, but it also allows you to see where your attendees are dropping off, either through the pricing, the messaging, and a lot more.
By taking the time to craft a solid sales page, you are much more likely to get the type of attendance you are looking for.
Get potential attendees on your email lis
Even if you don’t get a crazy amount of sign-ups within the first few weeks of launching your event registration, if you can manage to get potential attendees on your email list, this could provide another opportunity to sell the event closer to when ticket sales close.
You might offer them updates on some of the speakers or an opt-in so they give you their email addresses.
In fact, this can be one of the most effective ways to get the sales you are looking for.
How to Sell Event Virtually: In summary
Pulling off a successful online event takes some forethought and marketing expertise in order to get the results you want.
However, if you are looking to make it successful, then you will want to take some time to prepare in order to get the maximum results.
