The Benefits of Including Video In Marketing Strategy

Why Video Marketing is a Must in 2026: Winning the Attention of Gen Z and Millennials

We’ve all seen the massive shifts in marketing over the last few years.

As things evolve, we’re learning from the luxury brands that really know how to grab attention and keep it.

✅The focus is clear: video is where it’s at.

If you’re still not investing into video marketing strategies, you’re missing a golden opportunity.

Especially when it comes to reaching Gen Z and Millennials, video is the key to winning their attention in a world that moves fast and constantly changes.

Think about it—on platforms like Instagram, the latest algorithm changes are designed to promote content that people want to share.

It’s not just about likes or views anymore; it’s about creating something that resonates with your audience so deeply that they feel compelled to share it with their friends.

Video is the perfect vehicle for this. With only two seconds to grab someone’s attention, video is the most powerful way to hook them right from the start.

We’re all fighting for attention in a digital world that’s crowded, and attention spans are shorter than ever.

But video? It gives you that shot at standing out and making an impact.

If you want your business to break through the noise, video marketing, video ads is no longer optional—it’s essential.

Here’s why it’s become a must for businesses in today’s fast-evolving landscape.

• Video Grabs Attention Fast—And Keeps It. Consumers today prefer learning about brands through video over written content. In fact, video content is processed and understood 60,000 times faster than text. We’re in a world where time is precious, and if you don’t catch their attention in seconds, your audience is gone.
• Videos Rank Higher on Search Engines. Did you know that videos are more likely to appear at the top of search engine results? Search engines love video because it keeps people engaged and boosts their user experience. With video, your website has 53% more chances to land on the first page of Google.
• Videos Increase User Engagement and Retention When people spend more time on your website, it tells search engines that your content is engaging. Videos are great for this—they hook users in and keep them there longer. More interaction means better rankings. It’s as simple as that.
• Perfect for Gen Z and Millennials. Video is the preferred content format for these younger generations. With attention spans shrinking and competition for their time increasing, videos are the quickest way to connect. Whether it’s TikTok, Instagram Reels, or YouTube, video is where the action is.

Video in Marketing Strategy: Boosting Website Backlinks and SEO

As we all know, video is a game-changer in marketing, but it’s not just about creating content—it’s about creating content that gets shared and engages your audience in a way that drives results.

The challenges many face are clear: how do you make your video viral?

How do you ensure it reaches the right audience without throwing money at ads to boost it?

It’s tough, especially when it feels like the algorithm is always changing, leaving us second-guessing our next move.

The good news is that video marketing isn’t just about luck or throwing content out there.

When done right, videos can dramatically boost your SEO.

For instance, websites with video content earn three times more backlinks than websites without them.

This is crucial because backlinks directly impact your website’s ranking on Google. More backlinks mean more authority and visibility.

And in the world of SEO, that’s how you get noticed.

✅Real-life Example: Take a look at how brands like Apple or Nike use video. Their content isn’t just pretty; it resonates with emotions, values, and stories that people want to share. It’s no wonder their videos get tons of engagement.

They’ve mastered creating something shareable—something that gets people talking. They understand that it’s not just about pushing a product, but creating a story around it that people want to be a part of.

The Power of Explainer Videos

Let’s get more specific about the type of video content that drives results—explainer videos.

These have proven to be incredibly effective in educating customers and driving action. In fact, 98% of internet users say they’ve watched an explainer video to learn about a product or service.

But it’s not just about the content.

Explainer videos have been shown to reduce query calls to customer service teams, because they answer the most common questions right in the video, making the buying process smoother for customers.

Video’s Role in User Engagement

Now, let’s talk about user behavior. Did you know that 33% of tablet users watch videos for at least an hour a day?

That’s a huge chunk of your potential audience. But here’s the kicker—on smartphones, that number drops to 28%.

So, what does that tell you? It’s about how and when people consume content.

If you want your video to stand out, it has to be engaging, short, and impactful. People are scrolling through their feeds at lightning speed—so make every second count.

The Video Struggle: How to Go Viral Without Ads

Many business owners and marketers struggle with the idea of going viral.

They think they need to spend loads of money on ads to get their videos noticed, but here’s the truth: while ads can help, organic reach is still possible if you know how to play the game.

The secret lies in understanding your audience and creating content that speaks to their needs, interests, and emotions.

But, I get it. It’s not easy. You don’t always know what will go viral, but that doesn’t mean you should stop trying.

Look at TikTok influencers—they create content that’s relatable, funny, and shareable, and it spreads like wildfire.

You don’t need a big budget; you need authenticity and creativity.

And that’s where video really shines—it’s the perfect medium to showcase your brand’s personality, connect with your audience on a deeper level, and keep them coming back for more.

Video Marketing: A Game-Changer for ROI and Engagement

Businesses are constantly searching for ways to get better results with their marketing efforts.

The truth? Video marketing delivers.

In fact, 52% of business owners say video has generated a higher ROI than any other type of content.

When you’re looking at big revenues, this is not just a nice-to-have—it’s a must-have.

But here’s the catch – you don’t have to break the bank to make video work for you. With tools like CreatorKit, you can create stunning, impactful videos—no professional experience needed.

And if you’re new to the idea, motion graphics are a game-changer. With a few clicks, you can turn simple ideas into visually engaging content that’ll leave your audience hooked.

The Power of Video: Driving Conversions and Engagement

When it comes to driving traffic, video isn’t just an accessory; it’s a key driver of conversion rates.

Websites with video content boast an impressive 4.8% conversion rate—way higher than sites without.

This is why videos are essential for SEO: they keep people on your site longer, improving your chances of turning visitors into customers.

But it gets better. Video ads have the highest click-through rates (CTR) at 1.84%, leaving other digital ads in the dust.

Even more striking? 76% of people remember a video ad after just 10 seconds.

That’s a short window, so making those seconds count is crucial.

Explainer Videos: Teaching Your Customers, Boosting Your Brand

consumers have questions. They want to know how your product works, and they want to know fast.

That’s where explainer videos come in.

A staggering 45% of businesses feature explainer videos on their homepage, and 83% of them report that these videos are highly effective at educating potential customers on their products or services.

Explainer videos not only inform—they also build trust. In a world where customers are flooded with choices, a clear, engaging video can set you apart.

Video: The Shareable Content King

Here’s the painful truth: creating content that people actually want to share is tough. Nobody wants to do free advertising for a brand unless they genuinely love it.

That’s where video shines. When done right, videos can be funny, emotional, and above all, shareable.

Videos have a unique ability to spark organic sharing.

This not only helps increase brand recognition but also drives more traffic to your website without relying on ads.

Creating content that resonates with people is key to leveraging the power of social media and taking your marketing strategy to the next level.

Videos Should be an Essential Part of your Marketing Strategy

Creating audiovisual content can and should become a central part of your whole marketing strategy. 

Possibilities are limitless: you can use the content you already have and share it differently as a video.

You can also create one video by merging two existing videos or whatever you want.

With CreatorKit, you can trim, edit, and merge videos as you like!

Videos will definitely give you an advantage over your competition. 

Although it is well known that video marketing strategies have great benefits, even for small and local businesses, not every entrepreneur is taking full advantage of this strategy. 

In fact, creating video content is only relevant to 26% of marketers, which is a big mistake! 

Nonetheless, 45% of them plan on producing video marketing content in the next year.

So starting right now to get a glimpse ahead of them seems like a smart choice!