Beginners Guide to Amazon Advertising
It is more than the fact that Amazon is a one-stop solution for the majority of people today. Do you also spend half of your paycheck on Amazon goods? Do you also find yourself going back to Amazon for basic requirements to big investments? According to online data, approximately 50% of the world’s population start their research for products they want on Amazon today. And out of the 50%, approximately 92% convert to customers. If these numbers don’t excite you, then continue reading.
Today, Amazon has successfully created a very well-integrated network of buyers and sellers on one singular platform to enable successful transactions between the two. However, it is no longer limited to just buying and selling. It has further extended its services to sellers in the form of FBA (Fulfillment by Amazon) and the buyers by offering new features like Amazon Prime, which keeps all the buyers well interested in it. Moreover, another trending feature of Amazon that has come to light recently is Amazon’s advertising services to its sellers.
Advertising is all about convincing the target audience to make a purchase. Amazon has tapped into this by offering multiple support features to the sellers, including Amazon ads, STEP program, FBA, etc. There are multiple benefits of Amazon Advertising, and some of them include:
- High growth potential;
- Increased reach;
- Analytical support to all sellers;
- Simple yet very effective.
Amazon advertising services can be broken down into three essential phases, which will help the seller plan and implement the most effective advertising technique. The three phases are as follows:
- PHASE 1: Pre-sales
This is all about branding and researching. One of the most effective ways to brand a product is through social media. Amazon sellers do not have to limit their advertising to just Amazon but can also benefit from social media. However, the goal should be to ensure all leads come back to the Amazon page to make the final sale.
- PHASE 2: At the time of sales
The launch phase for the product can be done with Amazon PPC advertisements, i.e., ads that Amazon automatically makes, specifically targeted to the product’s target audience. This can also be done using product-focused keywords to ensure that a buyer lands up on your product page while doing their research.
- PHASE 3: Post-sales
This can be done with the help of Amazon product reviews. Given how important product reviews are, the seller can request reviews from its customers with the order’s shipment. It can be as little as a piece of paper to free tester goodies.
All these features of Amazon advertising services can be done by the seller alone with sponsored ads, paid ads, video ads, etc. However, it can get a little overwhelming for an Amazon seller to balance out the operations, the management processes, and product advertising. In addition to planning out inventory based on predicted demand, coming up with advertising tricks to target the right audience is more difficult than it seems.
Amazon Marketing is one of the major keys to a successful business
This is where Amazon marketing services step in and simply the advertising process altogether. With the help of amazon advertising services, two key aspects of successful advertising are properly monitored and implemented. These two key aspects revolve around basic product details but in return for four huge benefits.
Amazon Advertising: Product Page Optimization
One of these key aspects offered by amazon marketing services today is product page optimization. This is done by including relevant information about the product, according to what the target audience might be looking for. This is highly important as it is the first thing a potential buyer sees when they come across a product’s page.
Identification of New Keywords
A second important feature offered by amazon advertising services is the identification and implementation of new keyboard opportunities for a product. This requires a lot of market research and competitive analysis to develop a fresh set of words that appeal to the target audience. With the help of amazon advertising services, this pain point is eliminated with ease.
Overall, the main goal behind successful advertising is increased sales in return for high delivery value. It is essential to be up-to-date with technology today and recognize means to stand out in the crowd. Amazon advertising is not that fresh a concept, so the only way to stand out is to use it in the most effective yet different manner, which can be done with Amazon advertising services. Be assured that amazon advertising services work with you, for you, and the achievement of your goals and objectives.
