Here’s How To Guarantee A Surge In Business Foot Traffic
If you’re running a brick-and-mortar business or you have any form of offline presence, then you need to make sure that you are thinking about increasing foot traffic to your company. Unfortunately, during the coronavirus pandemic, foot traffic became less important. But now that things are starting to return to normal, it’s important to explore the best ways to get more customers through your door. There are a few possibilities worth considering here, so let’s break them down.
Signage
First, you should make sure that the signage game for your business is on point. Your signs must be making the right first impression because this is likely the immediate thing that people will notice when they visit your business.
There are a few things that you can explore here. For instance, you might want to update your signage if it does look a little old and dreary. If it has fallen into a state of disrepair, then it’s always going to send the wrong message about your business. On the other hand, new signs can give you a chance to revitalize your business identity in the eyes of your customers.
You could also think about using signs to attract people at different times throughout the day. For instance, you might want to think about adding a lit-up sign to your company. These aren’t as expensive as you might assume and will ensure that your business is getting the attention it needs well into the evening.
You can also explore different types of signs that match the type of business building you have. For instance, if your building has large windows, it makes sense to make the most of this with window signs. These can also help dress up plain or dull parts of your business exterior. Alternatively, you could be even more creative with something like a stone sculpture outside your business. This will likely be viewed as a photo op and encourage people to stop by.
Omnichannel Marketing Campaigns
Next, you might want to think about creating an omnichannel marketing campaign. The right omnichannel marketing campaign can work wonders for a typical company and help ensure that levels of foot traffic do go through the roof.
Omnichannel marketing is often mistakenly assumed to be an alternative wording for a multichannel marketing campaign. However, it’s a little different from this. Essentially, omnichannel marketing refers to a campaign where different channels are linked seamlessly for a single marketing promotion or pitch.
There are lots of ways that this can work for brick and mortar marketing. For instance, you might be running a clothing store. If that’s the case, you could run a promotion around a specific outfit by matching different clothing items together that you are selling.
You could then use a hashtag to promote this idea across social media that people could use, perhaps showing off how they have used the different items for an outfit. The tweets or posts could then be shown on a live digital billboard somewhere close to your shop, where this is already a heavy amount of foot traffic. Essentially, this will bring in customers from lots of different sources, boosting the power of your promotion.
Guerilla Marketing
You could also explore guerilla marketing tactics that will boost foot traffic levels to your business address. One example of this would involve getting a few members of your team out on the streets. This is a great way to heighten your summer marketing campaign because people will be more inclined to stop and talk to them. If you are interested in exploring this idea, we recommend finding a specific talking point or idea that these workers can pitch.
You can also give them pieces of equipment such as a mic which will help them attract a wider audience. Guerilla marketing is about making the promotion feel less like a direct pitch for a product or service and more like an event that an audience can engage with. If you do this, then it’s always going to attract buzz for your business. It could even lead to media interest and this in itself is a form of free publicity for your company that you won’t want to miss out on guerilla marketing.
Make Your Location Useful
Next, you should think about making your business location more useful to encourage customers to stop there. This can benefit you if your business is positioned in quite a busy area with a lot of competition. One of the ways you can do this is with an ATM. Premium ATM machines for sale are available for prices that will easily fit your business budget and can give your customers a crucial point that they can use. Then all it takes is the right signage and promotional work to guide them into your store to spend the money they just withdrew.
Set Up A Blog
You might assume that online promotional strategies aren’t beneficial if you’re mainly focused on an offline audience. However, don’t be so sure. If you take the right steps, then you can capitalize on the right type of online promotion. For instance, you might want to think about setting up a blog for your business.
With a blog, you will guarantee that you can provide your customers with valuable content that they can use. You need to make sure that you are using professional local SEO services to ensure a local audience can find your website.
We hope this helps you understand some of the key ways to boost the level of foot traffic that your business gets daily. Increasing your foot traffic will give you more potential customers who could be converted into loyal clients for your company. Remember, while offline possibilities will likely make up most of your plan here, you shouldn’t discount online choices. The right digital choices can guarantee that you are strengthening your position and expanding your reach overall.
