What Marketing Trends Should You Be Sure Not to Miss?
There are always new trends in marketing that you need to pay attention to if you want to ensure you’re making the best decisions. New technologies and best practices emerge, and anyone involved in marketing needs to make sure that they’re keeping up with what’s happening.
But there are also a lot of different trends and it can be hard to decide which ones matter the most, especially if your small business only has a small marketing budget. Choosing which trends to follow can be tough, but there are some that you shouldn’t miss if you want to find success.
Chatbots
Chatbots have become a popular marketing tool, both with businesses and customers. Chatbots provide a convenient way to provide customer service, offering instant messaging for real-time chat. Marketing expert Joey Armstrong highlights chatbots as one of the top marketing trends for 2021, and it’s easy to see why.
They allow businesses to provide 24/7 customer service without having to have customer service representatives working around the clock. While they don’t replace humans, they can be useful tools that complement the work of your customer service staff. They are particularly good for answering simple questions to free up time for your staff.
Conversational Marketing
Marketing in the modern world has made a move towards being more conversational. Brands have started sounding more like people and customers can form more of a connection with marketers.
Conversational marketing can be carried out across multiple channels, from SEO content to social media and chatbots. It helps to improve the user experience and ensure you’re communicating with customers in a way that they want. People are increasingly expecting to seamlessly speak to customer service across different channels, switching from social media or a chatbot to emailing or speaking to someone on the phone.
Personalization
A more personal approach to marketing is a must if you want to keep up with the crowd. Personalization helps marketing to connect with and engage customers on a deeper level. It can involve a variety of things, from using people’s names in communications to segmenting your audience to send them the best messaging.
Generic advertising doesn’t have the ability to connect with people as well, especially when it could be completely irrelevant to the people who see it. By personalizing your marketing, you can appeal to customers’ interests and give them recommendations that are tailored to their needs.
Video Marketing
Video content is very engaging, so it should form a part of any brand’s marketing strategy. Video marketing can be used in a number of different ways, from sharing videos on social media to having product demonstrations on product pages.
The use of video can help to tell stories and a lot can be communicated in just one short video. Many think that video marketing is expensive, but it can be very affordable and accessible. There are different ways to make videos that will suit your budget. Don’t miss these marketing trends if you want to keep up with the latest best practices. You can’t follow all trends, but these top trends are great picks.
