Unpacking The Different Mediums Of Marketing
A business needs to use marketing in some way. So how does a business owner decide what kind of marketing they should use? There are numerous types of marketing that businesses can choose from, and it depends on the industry the company is in and their knowledge of how different types of marketing works. Here Are Some Common Examples
Traditional Marketing
Traditional marketing is probably what people think about when thinking of online/offline advertising. Traditional methods include billboards, TV ads, radio ads, and direct mail (email or physical). However, traditional forms of marketing can still be very effective if businesses do it correctly by fully utilizing all advertisement formats such as inkjet press.
Digital Marketing
There are various types of Digital Marketing that businesses can consider when it comes to marketing. These include SEO, PPC, Social Media, and Web Design & Development.
Search Engine Optimization
Search Engine Optimization (SEO) is optimizing web pages to rank higher on search engines such as Google. This would mean creating posts/pages with keywords and key phrases throughout, which will boost this content on Google’s page rankings, so they appear higher than other competing posts/pages for these keywords or phrases.
An excellent example of this is how “online marketing” has almost reached the top spot of Google’s first page results for just that phrase alone (albeit very competitive).
Pay Per Click
PPC (Pay Per Click) is when businesses pay an online publisher (such as Google AdWords or Facebook Advertising) to display their ads on that publishers’ website. If people click on the ad, then the business will have to pay money for this.
This enables companies to get more exposure via internet users who are actively looking for or searching for what they offer. PPC can be tested by creating different versions of advertisements with small differences so you can see which advert gets more clicks – adjusting your successful advert accordingly.
Social Media Marketing
Social media marketing entails using platforms such as Facebook, Twitter, LinkedIn, etc., sending out marketing messages about a business to help raise awareness of that business and hopefully increase the number of people who click/engage with their content, leading them down a sales funnel.
Content Marketing
Content marketing is a form of marketing where businesses create engaging content (i.e., blog posts, infographics, etc.) on their website or other sources to attract potential customers and generate more traffic to their site. This is because Google has been focusing heavily on customer experience as the main ranking signal for search engines.
If you have great content that keeps users engaged, it can help boost your page rankings over those opting for traditional forms of marketing such as billboards or TV ads.
Outbound Marketing
Outbound marketing is a sort of marketing where businesses attempt to market their products/services through customers who have been attained from other sources such as SEO, PPC, Social Media, etc.
An example of this would be a clothing store targeting sports fans on Twitter to get them to come into the store and buy sports-related clothing items.
A good example of outbound marketing that has been going on for decades is catalogs sent out to prospective customers containing a range of products for them to view and purchase if they so wish.
Inbound Marketing
Inbound marketing entails posting relevant blog posts, infographics, etc., onto your website or other sources (i.e., Medium), which will attract readers who may click on these links and hopefully come through to your site.
This is because people are actively looking for your information, so it makes sense that they would find you quickly and easily via search engines, etc., rather than outbound marketing which is typically more expensive (unless you’re spending millions on TV ads).
