What Is the Best Type of Content for Your Business?
The world of content is a myriad of opportunities for your business. It gets more exposure for the brand and attracts new audiences that can be turned into potential customers. One of the most important things you’ve got to consider is which types of content will market your business more effectively.
Because when you think of something like blogs, this will appeal to certain individuals more than others. But one of the biggest mistakes businesses make is choosing just one type. Let’s give you a rundown of the types of content on offer that could help boost your business.
Video
Video is one of the most engaging types of content because the video is the perfect way for you to put across a lot of information quickly. The human brain processes visual content better than text, so people are going to remember the message better. But you’ve got to choose the right type of video for your business that will tell a story.
Consult any video production company and they will show you that video is not an easy thing to get right. After all, there are so many different types of video content out there, from explainer videos to commercials, and even filmed podcasts, you’ve got to ensure that your videos appeal to viewers. Videos can also encompass all the other types of content out there, which is why it is the king of content. However, it might not be perfect for you, depending on your target market.
Infographics
The great thing about infographics is that they easily distill complex data and information in an easy-to-understand format. Infographics are easy for putting across statistics of compelling data.
And as people are more attracted to visual content and text, infographics can help you drive more traffic to your website, improve your SEO, and increase brand awareness. But you need to ensure that the graphics are eye-catching and easy to understand. It can help you to present data collected from a survey, showcase company growth, or roll out a new service or product.
There are many amazing infographic examples out there; even big companies like Coca-Cola have jumped on the infographic bandwagon to showcase the evolution of their bottles. Infographics can be a perfect piece of supplementary content to a blog, and when anybody clicks onto a blog, their eyes will always go to the most striking image, which in this case, would be the infographic.
“What,” “How-To,” and “Why” Posts
Each article would cover each of these three disciplines. For example:
- What are the best ways to promote your business?
- How to start a car with jump leads.
- 6 reasons why content marketing can benefit your business.
All of these types of articles fall under the blog banner, but they can be incredibly beneficial because they are appealing to the sensibilities of somebody and appeal to their needs. For example, this article focuses on the best type of content that can boost your business and falls under the category of a “What” article.
But we have to remember that when we talk about using content such as articles, they are used more these days as a way to promote a product. So many SEO companies use link building as a strategy.
If you are trying to promote your business by reaching out to other bloggers, you have got to remember that an article needs to appeal to the audience of that blog, but also make sure that the content on the article complies with SEO practices. For example, ensuring that there’s a lot of white space on the article and making it easy to read by breaking it up can be a couple of things that will make a big difference in terms of the dreaded Google algorithm.
Listicles
Listicles are very popular because they’re easy to read. Articles that have a numbered list such as “10 Steps to Boosting Your Business Online” will appeal to more people because it’s going to break down the essential components for the reader, and as they are easy to read, people are going to be able to understand the basics pretty quickly. As we are more inclined toward numbered lists in a psychological sense, it’s always a good idea to have these for audiences that are on social media.
What Is the Best Type of Content for Your Business?
The fact is that content comes in many different shapes and forms. Whichever way the content comes across, it’s not just about the type of content used, but also where your audience uses it. A platform like LinkedIn is catered toward professionals, and while you may think that audiences on that platform would benefit from more detailed articles, the reality is that they could also use listicles or videos. This is why you’ve got to conduct due diligence and focus on finding your ideal target market.
