Grab Your Customers’ Attention
You put in the work—posting, running ads, trying to stay “consistent.”
But nothing really sticks. People scroll past, engagement is low, and your brand feels invisible.
The problem isn’t just competition. It’s oversaturation, disinterest, and the wrong kind of attention.
Most marketing gets ignored because it feels like noise—too generic, too self-promotional, or disconnected from what people actually care about.
So, how do you cut through? How do you make people stop, listen, and remember your brand?
The answer isn’t just more content—it’s better positioning, deeper audience connection, and a strategy that makes people feel something. Let’s get into it.
Your Headline Is Your First Impression—Make It Count
Think about the last time you scrolled past an ad without even noticing it. It happens all the time.
Why? Because most ads fail at the one thing that matters most—grabbing attention immediately.
Whether you’re running a newspaper ad, a social media campaign, or a Google search ad, a strong headline isn’t optional—it’s the hook that pulls people in.
Without it, even the best visuals and offers might go unnoticed.
Here’s the reality:
- People decide in seconds whether to engage with your ad or ignore it. A vague or forgettable headline means lost clicks, lost leads, and wasted ad spend.
- Search intent matters. If someone is actively looking for a solution and your headline doesn’t align with their need, they’ll scroll right past.
- Your audience is busy. They don’t have time to figure out what you’re offering. Your headline should make it obvious—and compelling—within three seconds.
So how do you write a headline that sticks?
- Be clear, not clever. A confusing or overly creative headline won’t work if people don’t instantly get the message.
- Make them feel something. Curiosity, urgency, or a strong benefit make people stop and pay attention.
- Test, tweak, repeat. Not every headline will be a hit. A/B test different versions and refine based on real engagement.
It takes practice, and sometimes you’ll need expert help—whether from a copywriter, a marketing agency, or AI tools like Jasper AI.
But when done right, a great headline doesn’t just capture attention—it builds brand recall, trust, and conversions.
Because in the end, people might forget the details of your ad, but they’ll remember a great headline.
Use Video
Using video to capture people’s attention is an excellent advertising concept.
Adding a video to your website can be a game-changer—but only if it’s relevant, engaging, and serves a clear purpose.
A random video won’t do much. It needs to align with your brand, answer questions, or provide value in a way that text alone can’t.
Rhode Approach to Video Marketing
Rhode, Hailey Bieber’s skincare brand, is a perfect example of how to use video effectively.
Their videos aren’t just aesthetic—they’re designed to educate, entice, and convert. Here’s how they do it:
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Setting Expectations with a Teaser Statement
- On Rhode’s website, videos are always paired with a compelling teaser or tagline that sets the stage. Example: “Dew your skincare—see how we keep it simple” gives viewers a reason to press play, promising simplicity and effectiveness.
- This teaser acts as a headline in disguise, capturing attention and setting the right expectation.
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Making the Video Unforgettable
- Rhode product videos don’t just show a jar of moisturizer—they demonstrate textures, real skin results, and application techniques.
- Their viral campaign featuring Hailey applying Peptide Glazing Fluid works because it’s simple, sensory-driven, and easy to remember.
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Keeping It Strategic
- Every Rhode video has a clear goal—whether it’s introducing a new product, explaining an ingredient, or encouraging a purchase.
- Call-to-action buttons like “Shop now” or “Learn more” are seamlessly placed after the video to guide users into the next step.
What You Can Learn from Rhode
- Always set the stage. A strong teaser statement above the video tells people why they should watch.
- Make it multi-sensory. High-quality visuals, crisp sounds, and smooth transitions make the experience more engaging.
- Align with your brand voice. Rhode’s videos feel fresh, effortless, and match the minimal, dewy aesthetic their audience loves.
- Drive action. Whether it’s buying a product or signing up for updates, your video should lead viewers somewhere.
The bottom line? Video isn’t just content—it’s an opportunity to connect. If you’re going to use it, make sure it’s worth watching, worth remembering, and worth acting on.
Grab your customers’ attention: movement
Movement of any kind is a good thing in terms of your advertising and marketing.
We’ve already discussed video, but there are other ways to show movement.
One example is a swinging store sign or A-board on the street. People will be much more likely to see it than a sign that doesn’t move.
Flags are another excellent idea.
Hanging small flags (or one big one) outside your store means people won’t fail to notice it as they walk by – they won’t even be able to stop themselves from looking when the movement captures their attention.
This is also why sign writing on a van is excellent; the vehicle’s movement attracts attention, and the advert can be more widely read.
Or what about a moving window display? This can work just as well. If you don’t have a physical store, having moving elements on your website can be a good alternative.
