5 Benefits Of Live Streaming To Your Brand
Content marketing is a must if you want to connect with your audience. You know this, so you’ve set up your social media platforms and grown your email lists. You also made content online that meets your buyers’ demands at every stage of their journey. You might even have a library of pre-recorded video content as part of your marketing mix, but it’s time to try something new.
Despite the continued significance of the material you have already produced, research shows that the vast majority of consumers (over 80%) would prefer to watch a live event hosted by a company than read its blog or social media updates.
Furthermore, statistics on live streaming show that the live video business is booming, and it’s clear that live streaming has a lot of benefits. If you like to stay ahead of the race, live streaming services must play a significant role in your marketing strategy.
While there are a lot of live-streaming platforms and services around the corner, dreamengine.com.au is still in the limelight. Here’s how Dream Engine’s live video streaming services can help your brand to be known.
Why Live Stream?
In today’s fast-paced world, keeping your audience engaged is more important than ever and utilizing live stream video is a fantastic way to do it. A live stream is a live, on-demand video broadcast. It can be used to provide live broadcasts of an event, or it can be used to live broadcast a pre-recorded video.
It lets you connect with your target audience in real time, providing an on-demand interactive and engaging experience. In addition, live stream video can be used to share breaking news, announce new products, or provide exclusive behind-the-scenes access to your brand. Whether you use live stream video to connect with customers or promote your brand, it’s essential to help you reach your goals.
The 5 Benefits Of Live Streaming Events
In a world where social media platforms reign supreme, ensuring your brand stays relevant and engages with your target audience is more important than ever. An excellent way to do this is by a live-stream event.
Here are five ways how your brand can benefit from live streams:
Build Trust And Reciprocity
Live streaming can be a solid and effective way to get your audience to trust you. Once you start talking to people, you can show that you’re a reliable company with the skills to solve problems. But how do you keep customers’ attention long enough to build trust?
While a live stream can’t replace face-to-face interaction, it does provide viewers with more insight into who you are and what you know than just text or image broadcasts. You can have a more personal conversation with them while still reaching more people. This could make potential customers more likely to plunge and buy something.
Keep Customers Engaged
One of the most challenging aspects of social media marketing is always keeping your customers interested. You can make a lot of posts on social media, but if your customers aren’t interested, it may feel like you’re shouting into the void. A live-streamed event can be a great way to keep your customers interested and invested in your business.
It will allow you to show them how great your products and customer service are and get them to buy something. When you go live, it tells your audience that something is happening right now that they should be a part of.
Curate Your Audience
Even though it might sound strange, one of the best things about a live-streaming platform is that it can help you choose your audience for marketing purposes. To make your marketing more effective, you should only talk to people interested in what you offer. If you don’t, you’ll waste your money on investments that will never pay off.
Live videos happen when you want them to, not when your customers want them to. This automatically narrows down your customer base. Your live stream will only be watched by customers who care a lot about you and what you offer. Once you’ve chosen your audience, you can talk confidently, knowing that you’ve already done the hardest part of the job by getting their attention.
Live Streaming: Save on Costs
Some companies train new employees using live streaming as part of their training programs. The company saves money because everyone gets the same training and product information simultaneously.
Increase Conversions
When your leads attend an online event, they already know about your products and services. They’ve already set aside time for you and shown that they want to hear what you say, so they’re more likely to buy during or after the event.
Also, many business live streaming platforms integrate with your marketing tools, like CRMs, so you can keep the conversation going even after you stop streaming.
Make Your Dream Events Come True With Dream Engine
At Dream Engine, we’re experts in helping brands harness the power of live video. Get in touch with us today to know more about how we can help you take your marketing strategy to the next level with live streaming. And remember to check our website for some fantastic examples of how other brands use live video to engage and connect with their audiences. Thanks for reading!
