How Storytelling Can Make or Break Your Brand in the AI Era
What Exactly Is Storytelling?
10 Of My Favorite Storytellers That I Look Up To
Richard Branson (business, entrepreneurship, and lifestyle)
Richard is an entrepreneur, creator, billionaire, and adventurer. Highly recommend subscribing to all of his social media, he uses Linked In as his main communication channel with his audience.
Branson says:
If your life is one long success story, it won’t make for a good read.
Christopher Nolan (filmmaker and director)
A legendary filmmaker and an exceptional storyteller. Nolan, Known for his Hollywood blockbusters with complex storytelling tactics, always challenges his audience with phenomenal, futuristic creative ideas.
Kellie Gerardi (science communicator, future astronaut)
She is a well-known aerospace professional and a popular science communicator. She is a Director of The Explorers Club and so much more.
Kelly uses her creative approach to social media, using platforms TikTok and Instagram to promote space exploration and encourage women in STEM.
Her book “Not Necessarily Rocket Science: A Beginner’s Guide To Life in the Space Age” made a revolution in science communication.
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Tim Dodd (YouTuber, space, and science communicator)
Bringing space down to Earth for everyday people
Tim knows how to talk about space exploration and lift up those who are obsessed with space and the future of our planet. He is often a guest at Starbase, interviewing Elon Musk.
Matt Diggity (SEO, digital marketing, YouTuber)
Matt shares tips on truly working SEO techniques. He conducts endless SEO experiments and shares accurate test results with his audience.
Elements of Storytelling
Now you know who to follow for your daily dose of creative inspiration. On my list, I have several people in the space industry.
I admire them because they learned how to chat and engage about very complicated topics, which is not as easy as it might seem.
✅So here are elements of storytelling I’ve learned from them
Plot
The backbone of storytelling is the plot. You can have a beautiful prose style and passionately relatable characters, but the reader will be confused if your story lacks a logical flow of events. To be realistic, an account must follow an accurate set of plot points. Remember that your characters create your plot, not the other way around.
Character
The characters that populate your work are utterly crucial to storytelling.
Your characters’ feelings, thoughts, and actions define your story’s events.
Although some plot elements are beyond their control, your characters’ reactions to disputes make a story worthwhile.
Writers must consider how the reader will interact with the characters in their stories.
The reader will be much more engrossed in the story of protagonists with depth, understandable ambitions, and relatable flaws.
Setting
The setting, in its most uncomplicated form, is the location of your story, but it can also serve many other purposes.
Your character’s relationship with their setting influences the story’s plot, pace, conflict, and themes. Your surroundings will define your feelings in some way.
The setting also impacts the dialogue and action.
An argument at the dinner table will (most likely) sound very different from an argument in a hotel; a fistfight in a parking lot will differ from a fistfight in the office.
Point-Of-View
The POV specifies who communicates with the reader and from what perspective. The story’s narrator impacts how the narrative unfolds and the information the reader can access.
Writers can select one of these points of view:
- The storyteller is the protagonist, and we see the story from their point of view;
- First Person (“I”): The narrator is a close friend of the protagonist, and we see the story through their eyes;
- Second Person (“You”): The narrator imposes the reader as the story’s protagonist;
- Third Person (“He/She/They”): The story is told from the perspective of one or more protagonists.
Wording & Style
Style, one of the more intangible aspects of storytelling, refers to how an author tells their story.
Kindness exists at both the line and global levels. At the line level, fashion is influenced by the author’s word choice, sentence structure, syntax, and observational details.
At the most general level, style is influenced by the story’s pacing, how information is presented, the length of scenes and chapters, and the author’s literary influences.
Theme
The storytelling elements mentioned above culminate in a theme.
In its most basic form, the article answers the question, “What is the story about?”
The plot, conflicts, and characters of a story revolve around specific abstract issues.
For example, Romeo and Juliet revolve around love, family, and fate. In other words, the theme describes the central ideas explored in a piece of writing.
And, because conflict drives a story, theme and conflict are inextricably linked.
The storyteller’s job is not to resolve those themes; instead, they should be debatable, open-ended, and thought-provoking.
Two readers may have vastly different but equally valid interpretations of the same theme.
Instead, the storyteller’s job is to present clear, flawed characters, conflicts, and easily navigable plots; the theme frequently emerges on its own.
Disagreement
There is conflict in every story.
Conflict is the lifeblood of storytelling: without it, your characters will not grow or complete their journey. Conflict can appear in a variety of ways.
The protagonist desires something but must overcome certain obstacles to obtain it, or they desire something, but an antagonist stands in their way.
The path to conflict resolution is never easy, but that is what makes excellent stories! Great stories involve the protagonist’s journeys to obtain what they require.
Some Storytelling Techniques
Here are a few tried-and-tested techniques for creating compelling stories:
- Backstory
The author creates backgrounds for certain relationships and conflicts in the main narrative by including pertinent historical information.
- Ethos
Three storytelling techniques—ethos, pathos, and logos—that are frequently connected to rhetoric are equally applicable to the art of storytelling.
Ethos in creative writing refers to the author’s authority as a storyteller. Ethos is based on the author’s reputation and capacity to convey information truthfully and without inadvertently inflicting harm on the reader.
- Deus Ex Machina
It is a plot device in which the event outside the protagonist’s control affects the narrative and often resolves the issue. The author chooses to obstruct the protagonist’s personal development rather than allowing them agency.
- Literary Tools
Literary devices are ways to give a deep text meaning. Writers employ literary devices such as connection, contrast, and tone to elevate their writing beyond a literal interpretation.
- In Media Res
The plot device in media res, or “in the middle of things,” places the story’s beginning in the middle instead of the face. By doing this, the author immediately immerses the reader in the story’s conflict. Finally, provoking events and character biographies are given.
- Mythology
For writers of today, mythology offers a rich source of story ideas. Any collection of tales, folktales, and epics that are specific to one civilization and meant to convey that culture’s religious and moral values are called mythology.
Ancient myth is frequently mentioned in both classic and modern literature. This is due to three factors: People often read mythology as stories. Second, mythology enables readers to construct pertinent cultural backgrounds.
- Foreshadowing
The term “foreshadowing” describes passages in a novel that hint at forthcoming action. The story’s climax is typically indicated when the narrator foreshadows, although any upcoming plot element is fair game.
- Pathos
Pathos is an emotional appeal to the reader. The power of pathos is essential to storytelling because the reading experience depends heavily on the reader’s empathy. Writers of stories create pathos by creating likable characters.
- MacGuffin
A MacGuffin explains the motivations of a character. Every character pursues a specific goal, whether a tangible object or an intangible idea. The Holy Grail and the Rings of Power are examples of MacGuffins.
- Red Herrings
A red herring is used to divert the audience in rhetoric and literature. Red herrings are most frequently used in mystery books because the author wants the reader to wait until the end to figure out the mystery.
- Quibbles
A quibble is a tiny technicality that frequently significantly settles the plot. Imagine that your protagonist places a wager with a partner and loses. They lose their lives as a result of the chance. By arguing that the bet must adhere to the exact verbal agreement they made, your protagonist may be able to save their own life. By using this technicality, your protagonist can avoid death altogether.
- Rhetorical Questions
A question that is asked merely to ask it instead of asking for an answer is rhetorical. To put it another way, that’s a provocative question.
Frequently, rhetorical inquiries are unanswerable.
The narrator can ask rhetorical questions, but they often originate from one of the characters.
The Art of Storytelling: Conclusion
The art of storytelling is truly the best way to evoke emotions.
If you’re about to write another story, use the techniques in this guide to create a captivating tale that stands out and keeps your audience engaged, making them want to come back for more.
