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The Changing Landscape of Content Creation

The world has changed, and so has the way we create content. It’s not just about ideas anymore; it’s about keeping the customer in mind, focusing on their pain points, struggles, and what they need right now.

Many content creators still rely on outdated methods, such as creating a content calendar for half a year without considering what their audience actually needs.

Sometimes, before you even hit publish, the main topic becomes irrelevant.

This is why it’s crucial to learn how to spot content opportunities, process them quickly, add your unique vision, make it relatable, and go live without delay.

To truly connect with your audience, you need to understand what they are looking for and create content that speaks directly to them.

One of my favorite tricks is to go on Google Reviews and Yelp, find the worst comment, and create content that addresses the real struggles of the person who left that comment.

As a marketer with a funny bone, let me tell you why fresh content for your website is so important.

Sure, it’s not the most glamorous thing in the world, but neglect it for too long, and things get funky.

But don’t worry, my friends, I’ve got some fresh ideas and favorite ways to create new content that I use all the time.

Updating your website or social media with fresh content can keep your audience engaged and entertained! Plus, it’s like a workout for your website’s SEO – the more you put in, the more you’ll get out.

And let’s be honest, who doesn’t want to be the Beyoncé of search engine results? So, grab your thinking cap, and let’s brainstorm – the world is waiting for your next big thing!

25 Ways to Come Up With New Content Ideas: Comments on Blogs

In my experience, blog comments have been a beneficial source of new content ideas.

Whenever I review the comments on my platforms, even if I’m not actively seeking inspiration, they offer valuable opportunities to engage with my audience.

It’s important to always respond to these comments. Every comment has enough great insights and ideas for future content.

Some of the best ideas for new topics have come from questions that readers have posted.

With some tweaking, these questions can be turned into SEO-friendly titles for recent posts.

So don’t underestimate the power of blog comments – they can be a goldmine of inspiration for your content strategy. Neil Patel uses comments religiously to generate readers oriented content.

How To Come Up With New Ideas: AI-Driven Keyword Research

Ways to Come Up With New Content Ideas in 2023

Harness the intelligence of AI-powered tools to conduct extensive keyword research.

These tools analyze vast amounts of data, search trends, and user behavior to identify popular topics and keywords in your industry.

By understanding what your target audience is searching for, you can create content that directly addresses their needs and interests.

Create Make Multiple Topic Lists

It would be best if you didn’t start planning your next piece of content until you’re ready to write it. This is ineffective and a waste of time.

Spend a couple of hours looking up topics to spark new ideas. Give yourself sufficient issues to write about for at least a few weeks.

Try getting at least 12 to 25 fresh ideas per post if you publish thrice weekly. Brainstorming is much simpler when your attention is narrowed to one task.

First, keep coming up with the concepts. Start researching  When you begin writing, and you can make the titles more precise.

Organize Interviews

How can you tell what kinds of content your viewers are interested in?

Directly ask them to say to you. For this, you can organize interviews. Inquire about their routines.

An interview has the advantage that it doesn’t have to be blunt. It’s unnecessary to ask a question that can be answered with a categorical yes or no.

Identify strategies to encourage conversation. Recording your interviews is in your best interest. Instead of frantically attempting to jot down notes while someone is speaking, you can evaluate them later.

Social Media Followers

Social Media Followers

Initially, focus on your social media followers. View their profiles to learn more about what they are discussing.

Go through the tweets. View the pictures. Take a look at the brands they are engaging with.

Some might be fruitless, but others might help you develop ideas.

Additionally, having a sizable following on social media gives you access to an endless supply of inspiration.

Take your brand, for instance; let’s assume it is associated with the fitness sector.

Ask your followers about their preferred unconventional exercises or the foods that help them shed pounds. You can develop fresh concepts for content using the answers.

Look out for Competitors’ Websites

Examine your rival’s blog if you’re stumped on topics. A few of the best ways to generate long lists of issues in groups is in this way.

Look through their articles and list subjects you haven’t yet covered.

You have a significant advantage in this situation because you can seek to make your post about the very same topic perhaps better than theirs.

Let’s assume you’re using a top 10 list from a rival’s blog as the basis for fresh content.

Current Events

You might not want to report breaking news depending on your brand. It won’t appeal to your audience or reflect poorly on your business.

But you can undoubtedly think of creative ways to express yourself. Consider how you can make the news or updates from an online source relevant to your brand when watching or reading the information.

Search for regional or international trade shows relevant to your industry. Inform your audience of the event’s details and the information they require to register or attend.

Search Suggestions from Google

Search Suggestions from Google

Start a Google search for a broad topic that interests you. If you’re unsure about what to discover to produce these suggestions, start with the titles of the content you’ve already posted.

This is smart because you can be sure your audience will be interested in your chosen topics.

Additionally, since you obtained these new titles from Google, you can assume they will be SEO-friendly.

Product Evaluations

Consider recent items from your brand or sector that you’ve used. A blog post or demonstration video can cover these subjects.

Let’s say, for illustration, that you manage a website about camping and other outdoor activities.

If you go fishing and use a new pole, you could also write about your experience using the new equipment.

Use this strategy to create excitement for a new product launch if your business is releasing a new product.

Personal Narrative

When in doubt, share a personal experience from your past. It might turn out to be a success.

Or perhaps share a story about a blunder you made with your audience.

How did you take it as a lesson? How did you come to be in your current position? It might be a story from the present or the past.

Develop your storytelling skills. Personal narratives are excellent because they differentiate your content. While some people’s stories may be similar to yours, your specifics will be unique.

Watch YouTube Videos

Watch YouTube Videos

Every company ought to have a YouTube account. Upload videos there, then share them across all of your marketing channels.

However, YouTube could also be a valuable tool for inspiration.

Think of it as you would a Google search. You will see suggestions as you begin to type a subject.

There are related videos in the sidebar for you to watch after each video you watch.

Ways To Come Up With New Content Ideas: Utilize Analytics and Data

Did you watch a recent study pertinent to your company or sector?

Write a piece on it. Even though it would improve the content even more, you are not required to conduct the research.

However, you can use fresh data to start writing about a topic to save time.

Let’s say, for illustration, that you work in the fashion industry. Discuss non-tie-related fashion trends using the findings of this study.

Or perhaps discuss fashion tips for unfastened top shirt buttons and a loose tie. Brainstorming easily gives you new ideas.

Innovative Goods and Technology

Creating content about a new product announcement is a win-win situation if your business sells something. In the beginning, you’ll be able to create excitement for the release, ultimately boosting sales.

However, it also provides you with writing material. Additionally, keeping up with the latest innovations can help you consider new subjects.

Go Back and Read Earlier Articles

previous content

Your previous content should not be lost to time. Use those subjects as inspiration.

Simply change the titles and create a new post from a different point of view.

Let’s take the case where your business is marketing mobile apps.

A new topic could be increasing your standings to get more downloads if you had previously written a post about getting ranked on the app store.

The subjects are somewhat related but not the same.

Subscribe to Newsletters

Receive content suggestions in your inbox. Subscribe to sector newsletters.

They’ll inform you about breaking news, events, and hot topics. You can even subscribe to rival newsletters.

Observe what they are talking about with their clients. Refer to the subjects covered in these emails to develop fresh content ideas.

Ways To Come Up With New Content Ideas: Platforms for Generating Topics

If you’re still having trouble coming up with something to write about or research, use online resources to help you develop topics.

Simply enter a few keywords you would like to use, and the tool will generate a list of possible ideas.

Article by

Alla Levin

Seattle business and lifestyle content creator who can’t get enough of business innovations, arts, not ordinary people and adventures.

About Author

Alla Levin

Hi, I’m Alla, a Seattle business and lifestyle content creator who can’t get enough of business innovations, arts, not ordinary people and adventures. My mission is to help you grow in your creativity, travel the world, and live life to the absolute fullest!

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