Price comparison sites are increasing. The explanation is that there’s a demand for these platforms. Nine out of 10 people won’t buy electronics online before they compare prices. In the USA and the UK, about 25% of all online shoppers visit a comparison site once per week. Fortunately, review sites keep getting better and better, thanks to technological innovations. Stick around to discover how these inventions improve the quality of data displayed by comparison sites.
Price-Tracking Algorithms: Accurate Product Information
Before price-tracking algorithms became a mainstay, many review sites would gather product data manually. Sometimes they would include dated or inaccurate information, misleading customers.
Price comparison algorithms pull out accurate data from retailers. If they’ve been programmed to retrieve the prices of Nikon DSLR cameras under $1500, this is exactly the data they will produce.
Price comparison sites display this information in real-time. And if a seller changes the price, the algorithm updates the comparison site. This ensures shoppers have access to the best reviews always.
That being said, algorithms gather loads of data for shopping sites. They don’t just retrieve prices. They can also find product descriptions to help shoppers make informed buying decisions.
Improved Social Interactions
People are social by nature. They like to share their opinions, read expert quotes, and invite friends to view a product they saw online. Technology is helping price comparison sites feel more interactive.
For example, comparison sites no longer provide product information in blocks of plain text. They use tables, bullet points, pictures, memes, and videos to explain or persuade you to buy products.
Moreover, these sites feature sections where you can rate a product and include a short review of the item. These features increase loyalty to a place now that it’s intuitive and encourages social interactions.
Comprehensive Guides
Price comparison algorithms don’t take days off. They can retrieve the information of hundreds of brands within seconds. This helps comparison site owners save time and money. More importantly, it allows buyers to compare dozens of items. Let’s say you’re looking for great cooling products to buy for the summer. But you’re unsure whether to buy a tower fan or a cooling towel.
You can search for ‘Best cooling products’, and review sites will recommend dozens of different cooling products. If you want to read extensive product details before you make a purchase, it’s now easier, all thanks to technology.
Saving Time
In this age of price-tracking algorithms, comparison sites no longer take weeks to publish reviews. They use tools to retrieve product data easily. In doing so, review sites could publish daily comparison guides for different products. Of course, no self-respecting comparison site owner will publish countless guides daily. They must research to discover the most in-demand products.
Also, they don’t want to overwhelm their audience, so most of them publish a couple of guides per week. That being said, comparison sites help you save time immensely. You don’t need to scroll countless pages on Amazon and other stores. You can view the best-rated products on one page. And if you’re ready to buy, you only need to click the link.
Offering a Cross-Platform Experience
Technologies like HTML5 allow developers to create websites that run across multiple channels. Price comparison sites don’t need to create separate platforms for iOS, Windows, and Android users.
In this age of web apps, one website can serve people using just about any device. This broadens the audience for review sites. On the other hand, it adds convenience to online shoppers. You can visit your favorite comparison site using your Android phone, Windows laptop, or iPad.
Makes Online Shopping Exciting
Many people like to have a good time while shopping. Technology spices up the online shopping experience by making everything convenient. Think about this. You can buy stuff through your smartphone.
What’s more, the entire shopping experience takes a few minutes. That’s because modern websites load in seconds. They’re well organized, colorful, and have interactive features. Shopping online today feels right. You have access to product details before you make any purchase. Comparison sites help you get discounts. More importantly, there are dozens of reliable shopping sites.
