Are You Making These Top Website Design Mistakes?
As a growing brand, you don’t want to be guilty of these top website design mistakes. As a professional, having a solid website is a crucial requirement for those who wish to gain new customers.
It will also help you to establish credibility while fostering relationships. If you have no idea where to start when creating a site, or if you want to avoid some of the pitfalls that many people make then simply take a look below.
Lack of CTA
The first thing you need to do is ensure you do not lack a CTA. Missing CTAs is one of the biggest mistakes you will see across the board. The best website user experiences should tell customers what, how, and where.
Your CTA will help your visitors stay focused on the next step they should take. It is also a prompt that is written with a command, attached to a link or a button. When crafting your CTA, try and make sure that you are clear with your language and that it is succinct where possible.
If you can tell your users exactly what you want them to do, this will benefit you later. If you can, put your contact information in the footer, so people can always get in touch when needed. Look up the best practices for website footers if you want to learn more about this or if you want to improve your site.
Not Measuring Analytics
One of the biggest website design mistakes people make is not measuring analytics. This is a major red flag because you may have a high bounce rate on pages that you simply don’t know about. This can lead to your customers being frustrated, too.
If you want to do something about this then the best thing you can do is go onto Google Analytics, as this will give you a lot of valuable information regarding user behavior. You can also set up goals and track your conversions, so make sure that you keep this in mind.
Unclear Branding
Messaging is a key factor when it comes to website design. If you sound like every other company out there when it comes to your brand then this will make it very difficult to convey your USP. You also need to make it clear to your customers what you offer them and why they should choose you. If you can do this then there’s no reason why you shouldn’t be able to get the result you are going for.
Weak SEO
Weak SEO is a major mistake. If you have poor SEO then you will soon find that you are not found on search engines and that your users do not get the experience they are looking for when they land on your site. This is the last thing you need, so make sure that you take the time to focus on this and that you optimize your site where possible.
