Is Your Content Telling the Right Story? (Or Are You Just Posting Words?)
I’ve been there—struggling to create content that actually connects.
At first, I thought it was all about writing well, making things sound professional, and throwing in the right keywords.
But then I realized… none of that matters if your audience doesn’t feel anything.
So I started digging deeper—how does storytelling work in the movies?
How do luxury brands market emotions, not just products?
How does segmentation shape what people want to see and hear?
Before I knew it, I wasn’t just creating content—I was thinking like a producer, crafting experiences that make people feel.
Because here’s the truth: if your content doesn’t make your audience feel something, they won’t remember it.
And if they don’t remember it, they won’t buy from you.
Are You Overcomplicating It? (A Content Killer)
The biggest mistake? Making content too complicated.
I used to think using “expert” language made me sound credible. But guess what? It pushed people away.
- Think about luxury brands marketing—do they overload you with jargon? No. They make you feel exclusive, desired, and understood.
- Film marketing doesn’t just sell a movie—it sells an experience, an escape, a story that people want to be part of.
Your content should do the same. Whether you’re selling a product, service, or idea, simplify your message and focus on what your audience truly cares about.
Know Your Audience Like a Producer Knows Their Script
If you want your content to hit the right notes, you need to know your audience inside and out.
✅ Who are they? What keeps them up at night? What excites them?
✅ What do they want to feel? Security? Confidence? Luxury? Belonging?
✅ How do they talk? Your words should sound like a conversation, not a sales pitch.
Great marketing is like a well-directed movie—it doesn’t just inform, it makes people feel something real.
So ask yourself: Is your content just talking, or is it creating an experience?
Does Your Content Match Your Brand Image?
So, why is a brand name important? It’s a common question.
A common question I hear all the time: “Why is a brand name important?” But the real question should be: “Why does your entire brand image matter?”
Your brand image is more than just a logo and colors—it’s the way people feel when they interact with your business.
It’s the first impression, the lasting memory, and the gut reaction people have when they see your content.
Think about luxury brands—they don’t just sell products, they sell a lifestyle, an experience, an emotion.
The way they use colors, language, and design isn’t random; it’s intentional.
Everything reinforces the feeling they want customers to have.
So ask yourself:
Does your content match the image you want to create?
- Are you building trust, authority, or exclusivity? Or does your messaging feel inconsistent?
- Does your brand voice align with your audience’s expectations? If you sound corporate one day and casual the next, it can confuse your audience.
- Does your website, social media, and marketing feel cohesive? If someone clicks from your Instagram to your website and the vibe is completely different, they might lose trust.
✅Pro Tip: Read through your own content as if you were a customer.
Would you instantly recognize your brand’s identity? If not, it’s time to refine your messaging.
Are You Giving Customers Enough Information? (Without Overwhelming Them)
This ties directly into brand trust—are you providing enough value and clarity?
✅ People need to know who you are, what you offer, and how to buy from you. But if they have to dig through pages of vague content to figure it out, they’ll leave.
✅ A strong content strategy creates multiple touchpoints. A blog, a newsletter, or a social media presence gives potential customers a way to learn about you before they buy.
✅ More content = more credibility. When people find your blog, videos, or social posts before they find your product, it means you’re attracting the right audience before the sales pitch.
Example: Ever Googled a question and landed on a brand’s blog post that answered it perfectly? That’s content marketing done right. Before you even saw their product, they proved their value.
Is Your Content Telling the Right Story? (How to Check)
Your content isn’t just words on a page—it’s how you build relationships with customers.
✔ Does it align with your brand identity?
✔ Does it make people feel the way you want them to?
✔ Does it provide enough value for people to trust you?
If the answer to any of these is “not really,” it’s time to fine-tune your messaging.
Your content should make people feel like they’re in the right place, with the right brand, getting the right information—without a second thought.
