How To Ensure Your Target Audience Watches Your Videos
KEY POINTS
- Video marketing significantly enhances consumer engagement and decision-making, with most marketers reporting increased exposure and leads, underscoring videos’ advantage over traditional content formats.
- Video brochures and mailers effectively capture attention by blending print and digital media, offering an innovative approach that outperforms standard digital marketing strategies like emails and PPC campaigns.
- Personalization and tangible marketing materials, such as video brochures, stand out amidst digital saturation, leading to higher engagement, memorable brand experiences, and successful direct marketing efforts.
Do you ever think your company’s success would skyrocket if your target audience would watch your videos?
That could be true in the digital age we live in. For instance, according to HubSpot research, consumers have increasingly relied on videos to make purchasing decisions for over a decade now.
Plus, most marketers say using videos has helped them increase exposure and leads.
When you’re researching products, services, or opportunities, what would you prefer—reading motionless content or watching videos?
Most people nowadays choose videos, at least initially, until they’re ready to dig deeper. Video marketing has become one of the most effective ways to connect with modern consumers.
And according to our clients, it actually blows away print marketing, email campaigns, and even pay-per-click (PPC) that they’ve tried.
So, how are they being so successful with it? It’s by getting the right people to watch their videos, which is exactly what video brochures and video mailers were invented to do.
And they do it extremely well—significantly better than emails that get ignored, websites that consumers have to find, and even landing pages from PPC.
For instance, here’s a testimonial from a salesperson at Cornerstone OnDemand, one of our clients.
I have been trying to get a hold of (this) company for months now with no luck. Then I sent their CEO the video brochure mailer and he suddenly called me to set up an appointment! Yay!
What is a Video Brochure?
A video brochure is a sales and marketing tool that combines traditional print with modern video technology.
They’re hand-held video players with small HD IPS video screens, speakers, and rechargeable batteries inside. They also open like a book or traditional brochure.
And when they’re opened, their video content starts playing automatically, showcasing the product, service, or opportunity they’re presenting.
The way they work is quite simple as well. No internet connection is required. A magnetic switch activates the screen and speakers when they’re opened, including buttons for pause/play, volume up or down, and rewind or skip forward.
There may also be buttons for multiple videos, including printed content like logos, contact information, catchphrases, and any other key points companies want to present.
Examples of Video Brochures
To make envisioning them easier, here are examples we’ve created for clients.
Video Brochures Don’t Get Ignored
Thinking about your current marketing strategy, would it perform better if the media you use stood out on desks and in mailboxes?
And what if recipients actually appreciated receiving it, almost like a gift or new experience? Wouldn’t that be a welcomed change?
Well, our world is full of marketers trying everything they can digitally to connect with their target audience.
At the same time, the onslaught of digital communication can be over-stimulating and ultimately a turn-off. Because of it, it has created a thirst for personalization like never before.
Likewise, the amount of junk mail consumers receive in their mailboxes is still exceedingly high. Thank goodness for recycling, right?
On the other hand, a tangible marketing piece like a video brochure is viewed completely differently…even if an email contains the same video. Emails simply get ignored too often, and videos in them don’t receive nearly as much attention.
In a nutshell, we know that videos are more captivating than any other form of marketing. That’s because they’re engaging and hold attention longer than print media. Plus, isn’t looking at oodles of motionless content less appealing when you can get the same information by watching a video?
Likewise, have you noticed that watching videos doesn’t feel like work? In fact, it often feels like entertainment. And it engages more senses, making information easier to consume and remember.
Due to those factors, combining highly effective video marketing with personalized direct mail like video brochures and video mailers do has been producing massive success.
For example, here’s a testimonial from Abby Albers, one of our clients.
To introduce our company as we expand into new markets, we have distributed the amazing video brochures created by MediaFast to hundreds of medical professionals across the US. These video brochures have led to meaningful leads and helped us establish lasting relationships with offices that might not have worked with us otherwise.
Extremely Effective Sales Tools
To explain more about video brochures and video mailers, here’s Amy Hafen, President of MediaFast.
Novelty Grabs Attention, Effectiveness Holds It
While family may be everything in life, marketing can create everything in business. Granted, using the word “everything” is extreme.
However, the way some executives fail to put enough importance on marketing can be extremely detrimental to their companies.
Hoping to avoid that, using a modern strategy that grabs and holds attention because of its novelty and effectiveness is priceless.
For example, here’s another testimonial from one of our clients, APYX Medical.
After we started using Video Brochures from MediaFast, our salespeople said they began receiving callbacks before they even got back to our office.
So, why are these sales and marketing products so effective?
Have you ever heard the phrase: Presentation is everything? There’s that word again, I know. Anyway, yes…sometimes presentation is everything—from grabbing attention at the very beginning to getting viewers to act on a call to action at the end.
So now I ask, do you get that kind of response to your sales and marketing strategies?
Furthermore, while print marketing may be inexpensive and easy to justify if you use it, how does it feel to know your money-saving efforts are usually just winding up in the garbage due to a lack of interest?
On the other hand, when prospective clients receive a more impressive piece like a video brochure or video mailer, they know you’ve invested significantly in trying to reach them. That makes them feel special, and your presentation feels too valuable to ignore.
So, they open it…and then they share it with others who influence their decisions because, well, that’s what happens with video brochures according to feedback from our clients. Recipients just can’t resist.
Video Testimonial About Video Brochures
The following two-minute video testimonial is from Dewey Denning, founder of Nuvia Dental Implant Center. He’s also one of our clients.
Transform Your Sales and Marketing with Video Brochures
ROX—return on experience—is something our clients talk about often. When marketing creates a new experience for targeted prospects, it makes a greater impact. And with video brochures and video mailers, you can create an experience unlike they’ve ever seen or felt before.
On top of that, ROI is always a primary focus for business owners and executives. Fortunately, what we’ve been able to accomplish at MediaFast with video brochures and video mailers has helped our clients enjoy returns like they always dreamed about achieving.
After reading this, if you’d like to use our video marketing products to ensure your target audience watches your videos, or to learn more, contact MediaFast today.
