Social Media Trends in 2025
Key Points
Why Live Authentic Content Matters
Let’s face it—social media is flooded with perfectly curated posts, polished videos, and carefully edited images.
While there’s nothing wrong with that, audiences crave something more real and authentic.
That’s where live content comes in. It’s raw, unfiltered, and shows the genuine side of you or your brand.
When done right, live content can increase the number of engaged followers and turn cold subscribers into what I like to call “friends.”
But don’t just take my word for it—let’s look at the stats. Studies have shown that live videos generate six times more interactions than regular videos.
Why? Because live content creates a sense of urgency and exclusivity. It’s like being part of something special happening in real time that they don’t want to miss.
The Simple Stats
Here’s a simple truth: if we only talk about topics that interest us, we will likely see minimal reach. But when we tap into what our audience cares about, our content is more likely to resonate, leading to higher engagement.
What am I trying to say? If you do it right, live content can perform exceptionally well. I’ve seen it work with my own reels, and the results speak for themselves.
The Key to Successful Live Content: Relatability
So, what’s the secret sauce? It’s about talking not just about what concerns you, but also what matters to your audience.
The key is to speak from your own experience but in a way that your followers can relate to.
This is where the magic happens—when your content feels like a conversation between friends rather than a monologue.
Current Trends from TikTok and Instagram
Now, let’s dive into some current trends that can help you leverage live content on TikTok and Instagram:
1. It’s a Match: Relatable Creators and Storytelling
TikTok’s recent trend report highlights the importance of relatable creators and attention-grabbing storytelling.
✅The idea is simple: the more your audience can see themselves in your content, the more likely they are to engage with it.
This trend is about building a connection through authenticity—sharing your struggles, your triumphs, and everything in between.
It’s about creating content that says, “I get you,” and that’s what keeps people coming back for more.
2. Trust the FYProcess
Another key insight from TikTok is what they call “Trust the FYProcess.” This is all about getting to know your audience on a deeper level—understanding their needs, their pain points, and their desires.
By doing this, you can create live content that speaks directly to them, building a foundation of trust and friendship.
It’s not just about broadcasting; it’s about engaging, responding to comments in real-time, and making your audience feel truly seen and heard. Discover the types of content you need to create to connect meaningfully.
3. Shoppable Community Aesthetics
On Instagram, the trend of “Shoppable Community Aesthetics” is taking off. This is where live content really shines.
Imagine going live while showcasing your products in a way that’s natural and relatable.
You’re not just selling; you’re sharing how these products fit into your life and how they can enhance your audience’s lives as well. The key here is to make the shopping experience fun and engaging, driving user intent and brand loyalty.
How to Create Engaging Live, Authentic Content
So, how do you actually create live content that resonates? Here’s a step-by-step guide:
1. Find the Right Topics
Start by identifying the pains and triggers that you and your audience share. Be sincere and genuine—people can tell when you’re faking it.
Ask yourself, what are the common challenges or interests that you and your followers have? Use these as the foundation for your live content.
2. Plan, But Don’t Overplan
Yes, having a plan is important, but don’t script everything to the point where it feels rehearsed.
The beauty of live content is its spontaneity. Have a loose structure—know what you want to talk about, but leave room for interaction and off-the-cuff moments.
3. Engage with Your Audience
One of the biggest advantages of live content is interacting with your audience in real-time.
Encourage comments, answer questions, and even give shoutouts. This will not only keep your audience engaged but also make them feel valued.
4. Highlight Your Personal Experience
Remember, people follow you because they’re interested in your experiences, insights, and life.
So, make sure to weave your personal stories into your live content. This is what makes your content relatable and helps build a deeper connection with your audience.
5. Review and Adjust
After each live session, take some time to review what worked and what didn’t. Were there moments when engagement spiked?
Did certain topics resonate more than others? Use these insights to refine your strategy for future live sessions.
Making the Most of Live, Authentic Content
If you’re serious about organically growing your blog or social media presence, live content should be a key part of your strategy.
It’s not just about increasing stats and engagement; it’s about building a community. By being relatable and sharing content that truly matters to your audience, you’re not just creating followers—you’re making friends.
And here’s a little bonus tip: In my Telegram channel, I’ve fully outlined this month’s strategy and its key takeaways (links in my profile bio).
Plus, in the “Mistakes” highlight on Instagram, you’ll find a table for a detailed analysis of your content so you can adjust any non-working strategies.
No subscriptions, SMS, or warm-ups—this is from the heart; take it and run with it.
Final Thoughts
Live, authentic content is a powerful tool in your social media arsenal. It lets you connect with your audience in real time, build trust, and create a true sense of community around your brand.
Whether you’re looking to boost your stats, increase engagement, or simply share your experiences, live content is a trend that’s here to stay.
✅But here’s the best part: I can help you create this impactful content. By analyzing your market, identifying your audience’s pain points, and crafting content that truly represents the values of your business, we can develop a strategy that not only resonates with your audience but also drives real results.
Live content is the way to go if you want to improve your storytelling, make your content more relatable, or explore new ways to connect with your audience.
With these tips and the latest trends from TikTok and Instagram, you’ll be well on your way to creating engaging, impactful content that reflects your brand’s essence and helps it grow.
Let’s dive in and make this autumn your best one yet!
