Streaming and Personalization on Online Casinos
Key Points
Experts believe, rightfully so, that technology will usher in the next era of online gambling.
Two innovations, streaming and personalization, are already making waves in the industry and changing how bettors access their favorite games.
Below, we take a closer look at the impact of these two technologies on the industry so far and what the future holds.
Streaming
Live Casino Games
Streaming technology’s most significant impact on online gambling is the rise of live casino games.
With internet connections growing stronger, online casinos like betway Zambia offer live dealer games.
These are live-virtual hybrid games conducted in a studio with a live dealer and streamed onto a bettor’s screen.
Live casino games like poker, baccarat, and even live betting create a more authentic and realistic gaming experience similar to a traditional casino.
A report by Technavio predicts that live casinos will experience the most growth of any gambling sector between 2020 and 2027.
Immersion and Social Engagement
Streaming creates immersion.
When people can see and interact with live dealers and other players, online casino games take on a more engaging quality than the isolated robot-like feel of playing with a computer.
This immersion often leads to social engagement, with players sharing experiences, tips, wins, and losses over streams and chat features.
New Game Formats
Streaming has also birthed new gaming formats.
Many casinos have combined classic casino titles with streaming technology to deliver game-show-like casino games, taking inspiration from the game shows that populated television for most of the 1990s and early 2000s.
A live dealer or host controls the game as players join the stream to add their stake.
Personalization
Personalization delivers engaging experiences and has been shown to increase player satisfaction and loyalty.
A study by Juniper Research shows that personalization raised online casino revenue by 70% in 2021, with experts predicting that its influence will only grow.
Personalization has many applications in the online casino space, but perhaps its most prominent use is in the user interface, ads, and rewards.
Personalized UIs, Ads, and Rewards
Through big data and machine learning, developers have found a way to personalize UIs to adapt to a player’s preference.
Next time you log onto a casino platform like Betway, you’ll notice that after a few games, your homepage delivers the news, tips, odds, games, and rewards you enjoy the most.
This ensures that your screen is not bogged down by information you don’t find relevant but that your experience is tailored to your unique interests.
Language Localization
Another equally important and growing application of personalization is language localization.
Online gambling has exploded in recent years to include players from across the globe.
To cater to these different players, many casino providers now deliver their platforms in multiple languages, with the option to switch between languages with the click of a button.
Limitations of Streaming and Personalization
While the benefits of streaming and personalization are many and significant, the costs and limitations are not ignorable. For instance, not all players can access the high-speed internet connection that streaming requires.
Setting up live dealer studios is expensive and may be unattainable for some providers.
Personalization-wise, the data casinos collect to deliver personalized experiences raises the question of data security. Big data systems also require specialized talent to set up and manage
The Way Forward
While these limitations impede the adoption of streaming and personalization technologies, they do not negate the benefits of live gambling and personalized betting experiences.
Casinos must find ways to balance the good and the bad, offset the costs, and protect consumer data so players can continue to enjoy these technologies’ stellar gambling experiences
