Make a Brand New Website Rank in Google
Key Points
- Keyword Research is Essential: Identify and optimize your website with the most relevant keywords. Target one primary keyword per page to avoid self-competition and use competitor keywords for an edge.
- Create Compelling Content from Day One: Produce high-quality, keyword-rich content that is relevant to your business. Avoid keyword stuffing, and consistently use keywords at the beginning of your content for better Google analysis.
- Pay Attention to Title Tags and Meta Descriptions: Craft click-worthy title tags and meta descriptions to improve click-through rates. Keep title tags between 50 to 60 characters for optimal search engine understanding.
When you launch a new website you want to be able to hit the ground running and get noticed by as many people as possible in the shortest amount of time.
That can be quite a challenge. Firstly, you will need the assistance of an amazing SEO marketing agency to help you achieve maximum visibility as soon as you can.
A good agency will know how to navigate Google’s algorithms most efficiently.
It will also help you learn some of the fundamentals when it comes to configuring your website so that you get noticed.
Here are some useful pointers on how to make a brand new website rank in Google.
Keyword research is essential
You have to do the basics right in order to help your website rank.
One of the most essential and fundamental tactics you should deploy is to work exactly which keywords to use.
Create a list of keywords that accurately represent your business.
Check the data for each keyword to see how popular it is, and use the tools available to see how each one ranks.
It is also a good idea to check which keywords your competitors are ranking for, as this will give you an inside track to generating the best keywords from day one.
Another key thing to do at this stage is to optimize your website pages for your chosen target keywords.
A good tip would be to target one primary keyword for every page. This approach will help you avoid competing against yourself.
Create compelling content from day one
Another golden rule for achieving strong ranking is creating keyword-rich content from the moment you launch your website.
Every piece of content you post should be compelling and highly relevant to your business.
Be careful not to get involved in keyword stuffing as a way of getting noticed.
This could actually have an adverse impact, and you could get penalized by Google.
If you consistently drop your keyword in at the beginning of each piece of content it will help Google to analyze the page and identify it as appropriate more easily.
Pay close attention to title tags and meta descriptions
The primary role of title tags and meta descriptions is to persuade searchers to click through to your website.
That’s why you have to be laser-focused on creating tags and descriptions that are deemed to be click-worthy.
Remember, Google wants to see high click-through rates (CTR).
It also helps to be mindful that title tags are a key element the search engine uses to learn about your page.
Aim to keep your title tag short. Ideally, it should be between 50 to 60 characters.
Make sure your pages load quickly
Page speed is a major ranking factor. Internet users have minimal tolerance for slow loading speeds, and if you want to boost your visibility from day one, it is critical that all of your pages load quickly.
These are just some of the key ingredients that can combine to help your new website rank in Google.
Another smart move would be to work in partnership with a good SEO agency.
They will be able to do all of these things and help you with important factors such as creating quality content.
