Online Used Car Auctions: How Do They Work And Who Are They Aimed At?

How Do Online Used Car Auctions Work, and Who Are They For?

As a motor trade professional, you know the importance and urgency of offering your customers the very best when it comes to cars.

If this is true for new cars, it’s even more so for second-hand vehicles, where you need to be doubly sure of the goods you will offer for sale.

That’s why you’re constantly looking for high-performance solutions to provide quality stock that meets your market’s and customers’ expectations.

You are also aware of online used car auctions and other vehicle auction sites, which offer attractive solutions to meet your needs.

Let’s take a look at how they work and identify who they’re aimed at, to give you a clearer picture of the subject.

The operating principles of online auction sites for used cars

They are now widespread and commonplace in automotive professionals’ microcosm, but not everyone has responded to the siren calls of these highly fashionable tools.

Yet the best of these sites, such as used car auction with Ayvens Carmarket, offer you powerful levers for successfully acquiring the vehicles your customers want most.

But you still need to understand the different ways in which these tools work and appreciate the possibilities and information they offer.

Firstly, let’s focus on auctions, one of the most widespread purchasing methods.

Here, potential professional buyers have access to a list of vehicles belonging to a specific group.

Bids can be placed for each desired vehicle within this group. Ranging from a handful to dozens of cars, these lots show all the details of each vehicle: 

• a dozen or so photos of the interior and exterior, including any defects ;

• full details of each vehicle’s identity: make, model, color, year, mileage, etc.;

• a full list of equipment.

To access the sale, you only have to register. By creating an account, future buyers can provide the information needed to identify themselves during the auction and for payment when they win the bid.

Dozens of auctions are on offer, giving access to hundreds of vehicles from many countries.

The digital tool’s power shortens distances and avoids the need for professionals to travel.

A simple Internet connection is all that’s needed to access a site like Ayvens Carmarket and its many constantly renewed opportunities.

As with any other type of sale, certain parameters must be considered when auctioning used vehicles online.

Each auction has a beginning and an end, and transactions cannot take place outside these boundaries.

In addition to auctions, there are also calls for tender sales, which encourage buyers interested in vehicles to submit a single, fixed bid.

At the end of the sale, the seller decides what he considers to be the best bid. The bidder wins the sale. 

Finally, websites dedicated to selling used cars online also offer flash sales.

This selling method differs from the others in that it involves a fixed price on which interested buyers have to agree.

The quickest to submit a bid wins the lot.

Who are these online car sales sites aimed at?

Every automotive professional in the world can be interested in the different operating modes offered by ergonomic sites with a rich user experience, such as Ayvens Carmarket.

More specifically, the professionals most concerned are dealers, car brokers, and wholesalers.

A dealer is an automotive professional approved by one or more car manufacturers.

They use this type of tool to build up their stock of used vehicles for sale in their catchment area.

They concentrate on the make or makes that interest them while respecting the exclusivity that has been entrusted to them.

Car brokers are also involved in vehicle sales.

Their interest as independents, faced with such a digital platform, is to succeed in identifying for their customers the vehicle or vehicles that may correspond to their needs and, therefore, to their search.

He can then act on behalf of other professionals or private individuals.

Their negotiating skills are enhanced by sales systems such as auctions. In this way, they can optimize the cost of buying a vehicle and stay within the budget set by their customers. 

Wholesalers, whether linked to a manufacturer or not, buy vehicles in large numbers and are perfectly supported in their activity by marketplaces and tools such as Ayvens Carmarket.

The so-called importer is then faced with an interface that is fully calibrated for his business, giving him an overview of the batches of cars in which he can have complete confidence.

They then sell them on to private individuals or professionals, in numbers or not.

Whatever the business, online used car auctions guarantee the origin and quality of the goods for sale.

Everyone can then concentrate calmly on their objectives, performance, and growth.

The economic success of these various players will be achieved through fees, commissions, or outright resale; they, therefore, need to obtain convincing results.

This is where digital tools can provide the support they need to maximize their time and effort. 

Online sales of used cars: the foundations of any professional activity in the automotive sector

Could we do without these tools today?

Is it viable to make do with wholesale sales in your own region?

Is it profitable to go and buy in person and not get all the information you need from a specialist website?

The answer is obviously no.

✅To want to do without such options in your business is to give yourself a handicap that your direct competitors won’t need: economic competition in the automotive sector is fierce enough not to add any further obstacles or difficulties.

The opportunities offered by cross-border sales are a chance to increase sales significantly.

This can be achieved not only by improving the attractiveness of your vehicle range, but also by enhancing your service offering and making the most of your skills and expertise.